Ch. 17 - Personal Selling and Sales Management

Personal Selling in the NIKE Era

 

 They sales men and women must be able to help in the process of a successful sale. They are suppose to be knowledgeable of the brand and should be trained in asking customers the right questions in order to find out what they are looking for.

Sales Management 

Around 2005 its then-revolutionary Nike iD online store, where customers could design their own shoes, became a surprise hit, reaching $100 million in sales within a few years.
Now many people can customize their sneaker in actual NIKE website Link below
 http://www.nicekicks.com/tag/nike-id/

Ch 16 Advertising, Public Relations and Sales Promotion

Advertising in the NIKE Era

* Commercials are the Key Concept to Adverting so people can know and see what are you talking about and bringing out to the World!
In this Video LeBron James know as "King James" in a basketball commercial Sponsor by Nike.

Public Relations in the NIKE Era

Nike’s 42-year legacy of signature athletes is bolstered today with the addition of its newest member, Kyrie Irving, and his first shoe, the KYRIE 1. The honor bestowed on Irving is something that he earned through the hungry yet humble approach he brings to competing at basketball’s highest level.

Website: http://news.nike.com/news/nike-welcomes-kyrie-irving-to-its-esteemed-signature-athlete-family

Sales Promotion in the NIKE Era

On Holidays Always HUGE SALES!!! Links Below For an Example
During major Holidays,Nike sometimes give out Coupons that can be used on their online store.The "Black Friday" Event is when Nike mostly gives out coupons since customers of Nike products usually are less reluctant in spending a lot of money.
 http://www.eastbay.com/
 http://www.footlocker.com/
 http://www.Modells.com/