Ch. 17 - Personal Selling and Sales Management

Personal Selling in the NIKE Era

 

 They sales men and women must be able to help in the process of a successful sale. They are suppose to be knowledgeable of the brand and should be trained in asking customers the right questions in order to find out what they are looking for.

Sales Management 

Around 2005 its then-revolutionary Nike iD online store, where customers could design their own shoes, became a surprise hit, reaching $100 million in sales within a few years.
Now many people can customize their sneaker in actual NIKE website Link below
 http://www.nicekicks.com/tag/nike-id/