As Reuters notes, the German sports outfitter has been losing market share in Europe to its American rival Nike, so it is planning to have 2,800 stores open by 2015, up from the 1,000 it had in 2007. But adidas isn't the only one with a fresh perspective on retail items.
Also in China, Under Armour opened an innovative "retail theater" concept store in Shanghai last year while Nike's new concept store opened up right next door to adidas' Shanghai stop. Besides the direct competition, the Nike store stole the spotlight as it was fully constructed out of trash.
And talk about trash-talking. The interior of Nike's Shanghai flagship is designed with 5,500 soda cans, 2,000 water bottles, and 50,000 used CDs and DVDs, Inhabit reports. No glue was used in the interior and it is all 100 percent recyclable.
As Time Out Shanghai notes, the store also features a row of iMacs that allow customers to design their own running, football, basketball or tennis shoes, much like adidas' Shoe Bar concept.
No comments:
Post a Comment