Ch. 3 Ethics & Social Responsibility

ETHICS:

For Nike, labor and human rights continue as a top priority and corporate worry. The company’s three main product lines footwear, apparel and equipment — are made in approximately 600 contract factories that employ more than 800,000 workers in 46 countries around the world. Nearly 60 percent of the work force is in North Asia, 31 percent in South Asia. One major difficulty is that contract apparel factories generally produce for multiple brands, making it a difficult to maintain standards.

SOCIAL RESPONSIBILITY:

At NIKE, Inc. we see social and economic challenges in our world we see an opportunity to create products that benefit the athlete and the environment, build deeper consumer and community connections, and positive social and environmental change.

We focus our efforts in the areas in which we can have the greatest impact and create the most value!