Ch. 6 - Consumer Decision Making

       Nike is successful because they understand their consumers decision making on what they are asking for in a product. Nike makes it easy for the consumers to know what they really want when they are ready to buy.
      
      Consumer conversations and relationships fuel the work of Nike Marketing. It’s the Running, Fuel Band, Training, and Many Apparel's that has built one of the most recognizable brands in the world (Nike). Nike Marketing captures the science, art and emotion of Nike’s innovations and connects them with the hearts, minds and souls of athletes.

         For many of the product nike sells from shoes to apparel and sport materials Nike have a high rating on how many people like their products and comments towards it. Buying a product there's always a process. Many consumers react to the external stimuli when seeing or hearing about the new product that a friend or a famous athlete recommends it to everyone.

https://www.youtube.com/watch?v=SJn64kkpOSc
"Nike Video"