Ch. 6 - Consumer Decision Making

       Nike is successful because they understand their consumers decision making on what they are asking for in a product. Nike makes it easy for the consumers to know what they really want when they are ready to buy.
      
      Consumer conversations and relationships fuel the work of Nike Marketing. It’s the Running, Fuel Band, Training, and Many Apparel's that has built one of the most recognizable brands in the world (Nike). Nike Marketing captures the science, art and emotion of Nike’s innovations and connects them with the hearts, minds and souls of athletes.

         For many of the product nike sells from shoes to apparel and sport materials Nike have a high rating on how many people like their products and comments towards it. Buying a product there's always a process. Many consumers react to the external stimuli when seeing or hearing about the new product that a friend or a famous athlete recommends it to everyone.

https://www.youtube.com/watch?v=SJn64kkpOSc
"Nike Video"

Ch. 4 The Marketing Environment

The TARGET MARKET 

Nike is unlikely to be recommended as an Ethical Consumer best buy comapny any time soon.

However, according to Harrison, Nike should be credited: "For a company which 20 years ago was denying that workers' rights at supplier factories were any of its concern, Nike has come a long way."

The same can also be said of other leading sportswear brands including Adidas, Puma, Reebok and Timberland.

Just how far the sportswear industry has come was neatly illustrated last summer when Greenpeace launched its Detox Challenge which targeted global brands including Nike and Adidas with the aim of stopping their suppliers from dumping toxic chemical waste into waterways around the world.

Still till this day the target market is the active people who loves the high-quality sporting goods, especially footwear and apparel.

Picture Citation

http://sushasushasusha.wordpress.com

Ch. 3 Ethics & Social Responsibility

ETHICS:

For Nike, labor and human rights continue as a top priority and corporate worry. The company’s three main product lines footwear, apparel and equipment — are made in approximately 600 contract factories that employ more than 800,000 workers in 46 countries around the world. Nearly 60 percent of the work force is in North Asia, 31 percent in South Asia. One major difficulty is that contract apparel factories generally produce for multiple brands, making it a difficult to maintain standards.

SOCIAL RESPONSIBILITY:

At NIKE, Inc. we see social and economic challenges in our world we see an opportunity to create products that benefit the athlete and the environment, build deeper consumer and community connections, and positive social and environmental change.

We focus our efforts in the areas in which we can have the greatest impact and create the most value!