Ch. 17 - Personal Selling and Sales Management

Personal Selling in the NIKE Era

 

 They sales men and women must be able to help in the process of a successful sale. They are suppose to be knowledgeable of the brand and should be trained in asking customers the right questions in order to find out what they are looking for.

Sales Management 

Around 2005 its then-revolutionary Nike iD online store, where customers could design their own shoes, became a surprise hit, reaching $100 million in sales within a few years.
Now many people can customize their sneaker in actual NIKE website Link below
 http://www.nicekicks.com/tag/nike-id/

Ch 16 Advertising, Public Relations and Sales Promotion

Advertising in the NIKE Era

* Commercials are the Key Concept to Adverting so people can know and see what are you talking about and bringing out to the World!
In this Video LeBron James know as "King James" in a basketball commercial Sponsor by Nike.

Public Relations in the NIKE Era

Nike’s 42-year legacy of signature athletes is bolstered today with the addition of its newest member, Kyrie Irving, and his first shoe, the KYRIE 1. The honor bestowed on Irving is something that he earned through the hungry yet humble approach he brings to competing at basketball’s highest level.

Website: http://news.nike.com/news/nike-welcomes-kyrie-irving-to-its-esteemed-signature-athlete-family

Sales Promotion in the NIKE Era

On Holidays Always HUGE SALES!!! Links Below For an Example
During major Holidays,Nike sometimes give out Coupons that can be used on their online store.The "Black Friday" Event is when Nike mostly gives out coupons since customers of Nike products usually are less reluctant in spending a lot of money.
 http://www.eastbay.com/
 http://www.footlocker.com/
 http://www.Modells.com/

Ch. 14 Marketing Channels and Retailing

MARKETING

          Consumer and relationships fuel the work of Nike Marketing. It’s the fuel that has built one of the most recognizable brands in the world. Nike Marketing captures the science, art and emotion of Nike’s innovations and connects them with the hearts, minds and souls of athletes. The pros in brand strategy, advertising, digital engagement, product presentation, consumer analytics and more foster consumer connections via channels ranging from Nike Stores to social media.

RETAILING 

One of the Best Retailing Stores in New York City, 6 East 57 Street, New York, NY, 10022. People can apply online to work in the store, Many Nike Company accept culturalize people with experience of Retailing if they are intersted in working in thier company.

Ch. 6 - Consumer Decision Making

       Nike is successful because they understand their consumers decision making on what they are asking for in a product. Nike makes it easy for the consumers to know what they really want when they are ready to buy.
      
      Consumer conversations and relationships fuel the work of Nike Marketing. It’s the Running, Fuel Band, Training, and Many Apparel's that has built one of the most recognizable brands in the world (Nike). Nike Marketing captures the science, art and emotion of Nike’s innovations and connects them with the hearts, minds and souls of athletes.

         For many of the product nike sells from shoes to apparel and sport materials Nike have a high rating on how many people like their products and comments towards it. Buying a product there's always a process. Many consumers react to the external stimuli when seeing or hearing about the new product that a friend or a famous athlete recommends it to everyone.

https://www.youtube.com/watch?v=SJn64kkpOSc
"Nike Video"

Ch. 4 The Marketing Environment

The TARGET MARKET 

Nike is unlikely to be recommended as an Ethical Consumer best buy comapny any time soon.

However, according to Harrison, Nike should be credited: "For a company which 20 years ago was denying that workers' rights at supplier factories were any of its concern, Nike has come a long way."

The same can also be said of other leading sportswear brands including Adidas, Puma, Reebok and Timberland.

Just how far the sportswear industry has come was neatly illustrated last summer when Greenpeace launched its Detox Challenge which targeted global brands including Nike and Adidas with the aim of stopping their suppliers from dumping toxic chemical waste into waterways around the world.

Still till this day the target market is the active people who loves the high-quality sporting goods, especially footwear and apparel.

Picture Citation

http://sushasushasusha.wordpress.com

Ch. 3 Ethics & Social Responsibility

ETHICS:

For Nike, labor and human rights continue as a top priority and corporate worry. The company’s three main product lines footwear, apparel and equipment — are made in approximately 600 contract factories that employ more than 800,000 workers in 46 countries around the world. Nearly 60 percent of the work force is in North Asia, 31 percent in South Asia. One major difficulty is that contract apparel factories generally produce for multiple brands, making it a difficult to maintain standards.

SOCIAL RESPONSIBILITY:

At NIKE, Inc. we see social and economic challenges in our world we see an opportunity to create products that benefit the athlete and the environment, build deeper consumer and community connections, and positive social and environmental change.

We focus our efforts in the areas in which we can have the greatest impact and create the most value!

Chapter 2: Strategic Planning for Competitive Advantage

Nike Marketing Strategy✓

                       

As Reuters notes, the German sports outfitter has been losing market share in Europe to its American rival Nike, so it is planning to have 2,800 stores open by 2015, up from the 1,000 it had in 2007. But adidas isn't the only one with a fresh perspective on retail items.
Also in China, Under Armour opened an innovative "retail theater" concept store in Shanghai last year while Nike's new concept store opened up right next door to adidas' Shanghai stop. Besides the direct competition, the Nike store stole the spotlight as it was fully constructed out of trash.

And talk about trash-talking. The interior of Nike's Shanghai flagship is designed with 5,500 soda cans, 2,000 water bottles, and 50,000 used CDs and DVDs, Inhabit reports. No glue was used in the interior and it is all 100 percent recyclable.
As Time Out Shanghai notes, the store also features a row of iMacs that allow customers to design their own running, football, basketball or tennis shoes, much like adidas' Shoe Bar concept.

Website: http://www.brandchannel.com/home/post/140226-Adidas-China-HomeCourt-Store.aspx

Nike Beginning

Nike Inc Company                

ABOUT NIKE, INC.

NIKE, Inc. is the world’s leading innovator in athletic footwear, apparel, equipment and accessories.

1950 - 1959: WHEN NIKE BREATHED ITS FIRST BREATH, IT INHALED THE SPIRIT OF TWO MEN.

Before there was the Swoosh, before there was Nike, there were two visionary men who pioneered a revolution in athletic footwear that redefined the industry.

Bill Bowerman was a nationally respected track and field coach at the University of Oregon, who was constantly seeking ways to give his athletes a competitive advantage. He experimented with different track surfaces, re-hydration drinks and – most importantly – innovations in running shoes. But the established footwear manufacturers of the 1950s ignored the ideas he tried to offer them, so Bowerman began cobbling shoes for his runners.

Website-  http://nikeinc.com/pages/history-heritage